https://www.tashstrong.com/design daily 1.0 2026-09-28 https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/1790443234245-FMFEEJA0MF5S85ARW2G5/060d3eab-9c83-45af-8d12-b0b20798e040-2026-09-15.png Design billboard on wheels Strong colour blocking, larger branding, cleaner copy and an oversized O’ gave the fleet a clearer presence on the road. The design needed to read quickly and remain unmistakably O’Brien. I developed a consistent system that could flex across different vehicle shapes, service divisions and production requirements, carrying the refreshed identity from concept into finished artwork. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/1790429834423-0P925JUXZY6RA2VJ5M0R/ChatGPT%2BImage%2BSep%2B23%252C%2B2026%252C%2B05_47_24%2BPM.png Design I brought the refreshed brand inside, developing a fit-out system that connected reception, waiting areas and workshops. From flooring, materials and paint colours to signage and wall graphics, every element had a job: make customers feel welcome, help them find their way and give each centre a consistent O’Brien feel. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/533f3888-b649-48fc-8c4f-71c1061abc0f/Dean.png Design https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/1790429371123-7U3ZKLQQ652223QZFCQ5/brendale%2B%25281%2529.jpg Design I developed an exterior system that made each centre unmistakably O’Brien and easier to navigate. Bold colour blocking, a larger O’ symbol and clearer signage give the brand more presence from the street, while a highlighted customer entrance helps people find their way. The system adapts across different buildings, bringing the national network together without treating every site as identical. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/3576dd19-aac7-421a-91a6-29dcd1d3512b/97bc8d9e-03ca-4de2-81b7-d61c41750650-2026-09-24.gif Design I created the concept, copy and rollout for Velocity’s transfer campaign, using playful travel FOMO to make a points offer compelling across Virgin Australia, Velocity and multiple banking partners. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/1791854912713-U9417MZAU801QNKS281B/15a21b67-573a-461d-ab0e-7e02bbd8cd81-2026-09-24.png Design Creative lead for Velocity & Virgin Australia’s partnership launch with 7-Eleven. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/a4e81450-e9ef-47f9-a3fb-9ab1659b888c/Milly.png Design https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/0e4f88d6-5eb5-4e2f-ae7a-23cb50094724/VAPride.gif Design OOH created for Virgin Australia's inaugural Pride Flight. Strap yourself in for a playful, proud and loud campaign. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/891c5dcb-5a7e-4d13-9f72-2c96477b9151/51f6a740-3a1c-4aea-8256-07b27c1fec4e-2026-09-10.png Design This cheeky Status member match campaign was created for Virgin Australia targeted at business and corporate flyers who could trial being a Status member with Virgin Australia instead of other competitor programs cough**Qantas** cough https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/b9a39767-2c7e-4d95-8e86-c891a35eb7c9/fleet.gif Design The redesign of the iconic O’Brien fleet Marketing I took the refreshed O’Brien identity onto the road by making the national mobile fleet bolder and instantly recognisable at a glance. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/68568c6c-5f85-4a7e-872b-a9a7804d348e/digital.png Design The O'Brien website refresh was aimed at creating a recognisable brand experience that also helps support the customers online journey with key messages and actions easy to spot without blinding them with colour or have them searching in a sea of beige. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/1790443158731-DFQRVKHB8UVSN4P22ELU/Screenshot%2B2026-09-02%2Bat%2B11.32.27%25E2%2580%25AFpm.png Design The Shimano x Northern Territory Tourism I filmed on a 3 day documentary style content piece was used to subtly promote product whilst engaging with the fishing community on a unique tourism push that is now a huge annual event. Go fishing, maybe win a million dollars - easy right? https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/8fac6e5d-446e-451c-bd38-f56cc93ba263/856fe994-895a-4738-b4ba-448ac96e863c-2026-09-16.png Design The Shimano x Northern Territory Tourism I filmed on a 3 day documentary style content piece led to a range of content pieces from blog stories, organic and paid posts and product promotion https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/2f8d5b8d-9f1e-4485-bd36-836868c4245c/f7c50f9e-83fa-492f-b5c2-e33db23cd661-2026-10-14+%281%29.png Design https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/5b69190a-864d-43a6-8ee9-58fff7d716f5/poke.gif Design https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/8d24df45-3964-4d4a-b6bd-e0eeb81062bf/Renee.png Design https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/3b5be77c-7228-49d2-8e7f-0b1182141848/sip%26stretch.png Design When you think of Bali - what do you visualise? I bet it was drinking bintangs in 30degree heats while doing the Downward Dog - right? Well thats exactly the kind of lounge activation I did with Virgin Australia to celebrate the very first Adelaide to Bali flight! https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/a32b57fc-1e07-46ef-b8f5-8affdc962643/myer.png Design Earning Velocity Points while shopping one of the biggest retailers - where can I sign up?! Another partnership, another cross branded launch I led on the Velocity Frequent Flyer side. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/7dea15b7-d8a4-432c-a997-282a9853814c/691e49e3-b623-4a46-99b4-6d1f070210a7-2026-09-24.png Design Would you like Points with that? I led the Velocity Frequent Flyer X Youfoods partnership launch for both Velocity and Youdfoods. Working collaboratively with the Youfoods brand and design team we took my creative concepts and then stacked on the marketing opportunities. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/ca9be816-2b07-4942-a381-792c75195966/Email+Campaigns+VA.png Design Over my 7 years at Velocity I worked on hundreds of partnerships and program benefits across multiple channels and dynamic content so we could target specific markets. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/2c772ed0-0043-4ecd-9e42-e8ac043d5dde/Charlotte.png Design https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/f3b2dd60-ebb7-4dd3-afbe-cf36ffb366a6/Guidelines.png Design Evolving the established O’Brien national identity into a clearer, more flexible brand with more personality, while retaining the recognition, heritage and trust customers already knew. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/d6860ff1-36f1-4add-a7f5-1bb12b3db223/Booking+online.png Design The O'Brien website optimisations also utilised progress and help prompts to make the process easier to follow. Recovery messages and call-back options gave customers a next step when they couldn't complete a booking online. https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/8d24899a-0816-4411-a798-d2ed896923c2/wayfinding-low.png Design https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/1c85185d-5a85-4c1f-bb02-f218d77fdc7b/poolfence.gif Design Did you know O'Brien did pool fences? Well now you do. A fun little social clip using real models and a real pool and glass fence then reimagined using AI to create a b-roll of "before and after" a glO'w up from O'Brien Glass https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/dc531f6b-f0c7-4a07-b5de-70ccdcc2aeb3/Eco+Windscreen+Recycling+Banners+in+a+Sunlit+Lobby.png Design https://images.squarespace-cdn.com/content/v1/6a94de19c19a785680bd3c5f/fa3d03d0-9acf-4dc5-b711-ea00fa226cab/Clarins.png Design For Mum, with love. 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