Shimano x Northern Territory Tourism.
Go fishing. Try to win a million dollars.
Bring back a story.

The brief: Create a feel-good story that combines Shimano’s product range and a trip of a lifetime experience of fishing up north to catch the Million Dollar Fish, an initiative from Northern Territory Tourism.

Follow angler Ben Jones from Brisbane to Darwin and turn three days of fishing, travel and anticipation into an engaging multi-platform campaign, while naturally weaving Shimano products into the story.

My role:

I flew from Sydney to Brisbane to meet Ben, then followed his journey to Darwin. Across three full days I shot photography and video, capturing the travel, fishing and unexpected moments that made the story feel real.

Back from the trip, I shaped the captured material into video, email campaigns, social assets, web and editorial content. Photography, design and copy worked together to extend the adventure across channels while keeping the story connected.

Watch the full video above

Behind the scenes

Two people aboard a boat during the Shimano x Million Dollar Fish campaign shoot, with a tropical riverbank behind them.
On location in the Northern Territory for Shimano’s Million Dollar Fish campaign.