Shimano Product

The brief: Bring Shimano’s fishing products to life through video, photography and social content—showing the detail up close and the gear in action.

My role: I filmed and edited product videos, shot photography and created the dark-room setup used to capture the reels against black. From studio close-ups to days on the water, I brought the product details and fishing stories together for Shimano Australia.

Product photographyVideographyVideo editingDark-room setupProduct storytellingSocial content

Stradic CI4+

From the dark room to open water. Dramatic reel close-ups meet fishing footage off Kiama in this 2016 film, shot on a Samsung NX1 and edited in After Effects.

Selected frames from my original product film.

Stradic CI4+ hero frame, filmed in my dark-room product setup for Shimano in 2016.
Close-up of the Stradic CI4+ reel body and handle against black, extracted from my original product film.
The Stradic CI4+ red spool and drag dial in a close-up from my dark-room product film.
Stradic CI4+ in use on the water off Kiama, filmed for Shimano Australia Fishing in July 2016.
Low-angle action frame of the Stradic CI4+ and rod against blue sky, taken from my original film.
An angler fishing offshore with the Stradic CI4+, extracted from my 2016 Shimano product film.

Behind the scenes

An angler fishing offshore at sunset during the Stradic CI4+ shoot.
Camera lens in the foreground while filming an angler offshore during the Stradic CI4+ shoot.
An angler holding a large fish on the boat during the Stradic CI4+ shoot.

Behind-the-scenes photographs from the Stradic CI4+ shoot.

Ultegra

A closer look at the reel, then straight into the action. I paired dark-room product details with on-water footage to give the Ultegra its own story.

Selected frames from my original product film.

Ultegra reel with gold spool against black in my studio product film.
Close-up of the Ultegra drag dial in my dark-room setup.
An angler using the Ultegra reel, viewed against the sky.
Ultegra fishing footage beside a coastal inlet.
Close-up of the Ultegra reel body and bearing detail.
An angler fighting a fish with the Ultegra reel.

Sedona FI

Studio detail, fishing action and the catch at the end. This film brings the Sedona FI into focus through close-ups and real moments on the water.

Selected frames from my original product film.

Sedona FI reel in a dark-room product shot.
Front view of the Sedona spool in my product film.
Sedona reel and green fishing line in use on the water.
An angler holding a fish in my Sedona product film.

Behind the scenes

Behind the scenes on the Sedona shoot, with an angler in the foreground and a Shimano boat on a sheltered waterway.

On location for the Sedona FI product shoot.

Socorro & Sienna

Two reels, one film. Split-screen product shots introduce the Socorro and Sienna before the story moves outdoors, showing both reels in action.

Selected frames from my original product film.

Socorro SW and Sienna reels shown side by side in my product film.
Split-screen close-ups of the Socorro and Sienna reels.
An angler fishing near coastal cliffs in my Shimano film.
On-water action from my Socorro and Sienna product film.

Tag-Em with Guy Sebastian

I filmed Guy Sebastian on the water for Shimano’s Tag-Em rod campaign, capturing the action as he caught a marlin. A product shoot with a pretty memorable finish.

Tash Armstrong operating a camera on a shoulder rig while filming Guy Sebastian fishing from a boat for Shimano.

Behind the camera, filming Guy Sebastian for Shimano’s Tag-Em rod campaign.

View the Tag-Em shoot on Instagram ↗

Shimano Braid

A product video edit for Shimano’s braid range, created for social.

My role: Video editing.

View my original post on Instagram