My role: As the O’Brien sole in-house designer, I led the creative development and hands-on rollout across AutoGlass, Glazing, Electrical & Plumbing. I developed the visual language, O’ device, tone of voice, guidelines, templates and assets, then applied them across digital, print, campaigns, service centres and fleet. Working with internal teams, agencies and suppliers, I also built brand tools and a central Brand Hub to make consistent execution easier.