The redesign of the iconic O’Brien fleet

I took the refreshed O’Brien identity onto the road by making the national mobile fleet bolder and instantly recognisable at a glance. I led the project creatively from concept development through design, vehicle adaptation, stakeholder feedback and production-ready artwork to supplier handover. The system was adapted across the AutoGlass and Commercial Vehicles fleet including both standard & high top vans & their EV Hyundai Kona.

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Marketing

Creative Direction

Concept Development

Signwriting

Fleet Roll-out

AutoGlass & Commercial Vehicles

Brand Identity

Safety Compliance

Production Artwork

billboard on wheels

Strong colour blocking, larger branding, cleaner copy and an oversized O’ gave the fleet a clearer presence on the road. The design needed to read quickly and remain unmistakably O’Brien.

I developed a consistent system that could flex across different vehicle shapes, service divisions and production requirements, carrying the refreshed identity from concept into finished artwork.

  • Simplified messaging, strengthened the blue and yellow colour blocking and increased the scale of the branding and O’ symbol were decisions that gave the vehicles a stronger, more recognisable presence when seen on the road from afar or up close and of course the sleek racing stripes brought it into 2026..

  • The identity was adapted across Ford Transit Custom & High Roof Cargo Van across AutoGlass & Commercial vans. Plus the all electric Hyundai Kona EVs. Each application balanced the vehicle’s shape, service messaging and production needs with the same recognisable brand language.

  • As AutoGlass was the biggest division I focused on their Ford Transit Custom van for concept development and approvals before I moved onto the other models. The design process required extra attention to panel recesses, sliding door tracks, and high-visibility zones. I led the creative through concept development, vehicle adaptation and stakeholder feedback, then prepared the production-ready artwork for supplier handover.

  • O'Brien AutoGlass Ford Transit Custom

  • O'Brien AutoGlass Ford Transit Custom

  • O'Brien Commercial Vehicles Ford Transit Hightop

  • O'Brien AutoGlass Ford Transit Custom rear & passenger side with sliding cargo door

  • Two models, two different divisions, one brand.