Shimano Ultegra

Giving the product its moment.

Product video for Shimano

I created this product video for Shimano’s Ultegra spinning reel, bringing another part of the brand’s fishing range into focus.

The project

A dedicated film gives a product room to be explored. This piece sits alongside my Stradic CI4+ work as part of my product content for Shimano, showing a different side of my practice to the brand’s location-based fishing stories.

My role

Product video creation