Designer. Brand Expert. Copywriter. Marketer.
Industry-certified master of "making it pop”

billboard on wheels Strong colour blocking, larger branding, cleaner copy and an oversized O’ gave the fleet a clearer presence on the road. The design needed to read quickly and remain unmistakably O’Brien. I developed a consistent system that coul
I brought the refreshed brand inside, developing a fit-out system that connected reception, waiting areas and workshops. From flooring, materials and paint colours to signage and wall graphics, every element had a job: make customers feel welcome, he
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I developed an exterior system that made each centre unmistakably O’Brien and easier to navigate. Bold colour blocking, a larger O’ symbol and clearer signage give the brand more presence from the street, while a highlighted customer entrance helps p
I created the concept, copy and rollout for Velocity’s transfer campaign, using playful travel FOMO to make a points offer compelling across Virgin Australia, Velocity and multiple banking partners.
Creative lead for Velocity & Virgin Australia’s partnership launch with 7-Eleven.
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OOH created for Virgin Australia's inaugural Pride Flight. Strap yourself in for a playful, proud and loud campaign.
This cheeky Status member match campaign was created for Virgin Australia targeted at business and corporate flyers who could trial being a Status member with Virgin Australia instead of other competitor programs cough**Qantas** cough
The redesign of the iconic O’Brien fleet Marketing I took the refreshed O’Brien identity onto the road by making the national mobile fleet bolder and instantly recognisable at a glance.
The O'Brien website refresh was aimed at creating a recognisable brand experience that also helps support the customers online journey with key messages and actions easy to spot without blinding them with colour or have them searching in a sea of bei
The Shimano x Northern Territory Tourism I filmed on a 3 day documentary style content piece was used to subtly promote product whilst engaging with the fishing community on a unique tourism push that is now a huge annual event. Go fishing, maybe win
The Shimano x Northern Territory Tourism I filmed on a 3 day documentary style content piece led to a range of content pieces from blog stories, organic and paid posts and product promotion
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When you think of Bali - what do you visualise? I bet it was drinking bintangs in 30degree heats while doing the Downward Dog - right? Well thats exactly the kind of lounge activation I did with Virgin Australia to celebrate the very first Adelaide
Earning Velocity Points while shopping one of the biggest retailers - where can I sign up?! Another partnership, another cross branded launch I led on the Velocity Frequent Flyer side.
Would you like Points with that? I led the Velocity Frequent Flyer X Youfoods partnership launch for both Velocity and Youdfoods. Working collaboratively with the Youfoods brand and design team we took my creative concepts and then stacked on the mar
Over my 7 years at Velocity I worked on hundreds of partnerships and program benefits across multiple channels and dynamic content so we could target specific markets.
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Evolving the established O’Brien national identity into a clearer, more flexible brand with more personality, while retaining the recognition, heritage and trust customers already knew.
The O'Brien website optimisations also utilised progress and help prompts to make the process easier to follow. Recovery messages and call-back options gave customers a next step when they couldn't complete a booking online.
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Did you know O'Brien did pool fences? Well now you do. A fun little social clip using real models and a real pool and glass fence then reimagined using AI to create a b-roll of "before and after" a glO'w up from O'Brien Glass
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For Mum, with love. What Mum wouldn't love to unwrap a little Clarins gift and Mother's Day 2023 was no different!
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